Sense and Nonsense About Surveys.

Howard Schuman, speaks about the effectiveness and ineffectiveness of surveys. I do think that some survey can be very effective it depends on what is being tested and how broad of a search the tester is giving his survey. Your population, are based off of what exactly you are surveying. Schuman believe that focus groups and online surveys are ineffective ways of testing and gathering information. The effectiveness of how a survey is answered can also be effected by the way questions are worded ; if people don't exactly understand what the questioner meant by the question asked then their answer will not be accurately expressing what they feel, think, or believe. Surveys are only as effective as the questions asked, the way questions are worded and the population that the survey applies too. The qualities of an effective survey are very strict. To better understand people, society and the diversity in how people think it is best to, and the changes that will occur through the reaction that people will have through the responses they will give. Surveys measure the opinion of the public through broader search or test theories and ideas.

Signed; The Outlook Blogger.